Head of a cartoon boy with a cap and patch over his eye blowing a big pink bubble-gum bubble that states "Sticky Situation".

A Sticky Situation

Head of a cartoon boy with a cap and patch over his eye blowing a big pink bubble-gum bubble that states "Sticky Situation".

Yesterday as I was standing in line at the grocery store, I couldn’t help but notice all the gum on both sides of the checkout aisle. This, while the person ahead of me piled more and more groceries on the conveyor belt. (I never knew a shopping cart could hold so many items!)

mother and son enjoy a meal of Barilla Past sitting on a window seat

Instead of becoming frustrated that I’d gotten in the wrong line, I focused on all the colorful varieties of gum on both sides of me. This also kept me from getting engrossed in Kardashian-related tabloid headlines.

A visual scan revealed at least 30 different kinds of gum, if not more. That’s when it occurred to me: Gum is big business because legions of people are passionate about chewing it!

For most of us, our adoration starts when we’re kids, and is probably an extension of our pacifier, which we were completely attached to when, one day, Mommy and Daddy took it away and hid it forever.

Unlike hard candy, however, gum had a lot more rules associated with it: