Tommy Hilfiger Offers Modified Mainstream Adaptive Apparel

Tommy Hilfiger’s Adaptive Jeans Signal a Change among Major Brands to Include the Perspectives, Needs, and Preferences of People with Disabilities. In the Ad, a Montage of People of Differing Abilities and Ages Use the Features of the Clothing such as Magnetic Closures, and Enjoy Varieties of Leisure Time, such as Surfing or Creating Art. The Text of This Ad Reads: “Tommy Hilfiger Adaptive. Designed with and for People with Disabilities. Shop Now at Tommy.com.”

Tommy Hilfiger, has created a line of adaptive apparel for adults, which offers modified mainstream apparel for differently abled consumers.

The adult line consists of men’s and women’s styles based upon pieces from the Tommy Hilfiger sportswear collections. Each piece is thoughtfully designed with the end consumer in mind and features adjusted seams and openings to allow ease of dressing both for individuals and for caretakers. Modifications include magnetic shoulder, front and back closures to help pull clothes over the head; Velcro® brand closures and magnetic flies for ease in wearing pants, jeans and chinos; adjusted leg openings and hems to accommodate leg braces and orthotics; magnetic zippers to enable individuals to zip and unzip with one hand; and pull-on pant loops inside of waist bands and fit around the wrist to pull on pants.

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