If actor Matt LeBlanc. of “Friends,” can model catalog clothes, why cant controversial comic Doug Bady? LeBlanc fronts for Saks Fifth Avenue. Bady’s. spokesmodel for X-Large, the rock band-owned retailer-wholesaler manufacturer of duds aimed at hip Generation-Xers
“Two years ago, if you’d told me I’d be doing fashion modeling. I’d have said you were nuts.” says the comedian, 31.
The under three-foot. 80-pound Bady says that X-Large is not for extra-large sizes, as the name implies. “It’s more an attitude thing-living large.”
Bady, who has muscular dystro phy and uses a wheelchair, found fame working with the late comic Sam Kinison. For years Bady’s been a regular on shock jock Howard Stern’s radio and TV shows. Now he’s playing an alien space-pirate in a new sitcom pilot. “Warped in Space.”
Angeles-based clothier, which has twelve retail stores worldwide marks the first time a person with a disability is spokesmodel for a major apparel line. The firm is owned by rock th Kim Gordon of the Sonic the Beastie Boys and latter, designs the company’s X Gar line of womenswear
Actor-writer Bady does fashion shows, print ads billboards and TV and radio spots, in addition to cat log work “Modeling isn’t as easy a it looks,” he notes “The pressure really on you I’m no Cind Crawford or Elle Macpherson
Bady got the gig when Boner heard about his antics on Stern broadcast-fests. They weren’t look ing for a disabled spokesmode They weren’t even looking for
X-Large marketing vice presi dent Eric Bonerz-son of TV actor Idirector Peter Bonerz-calls Bady “the human personification of the X Large image.” He’s modeling shirts. pants, jackets and a full line of accessories.
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According to Bady, his exclusive one-year contract with the Los Angeles-based clothier, which has twelve retail stores worldwide. marks the first time a person with a disability is spokesmodel for a major apparel line. The firm is owned by rock groups, the Beastie Boys and Sonic Youth. Kim Gordon, of the latter, designs the company’s X-Girl line of womenswear.
Actor-writer Bady does fashion shows, print ads, billboards and TV and radio spots, in addition to cata- log work. “Modeling isn’t as easy as it looks,” he notes. “The pressure is really on you. I’m no Cindy Crawford or Elle Macpherson.”
Bady got the gig when Bonerz heard about his antics on Stern’s broadcast-fests. “They weren’t look- ing for a disabled spokesmodel. They weren’t even looking for a
spokesmodel.” says Bady “They just heard about me”
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Specifically, Bady was doing an outrageous stunt on Stern’s show, in which he was stuffed in a steamer trunk and left on a busy New York street screaming for help. “After about a half-hour.” he says, “a fami ly from Switzerland-who spoke no English-got me out.”
The comic, known for his bitter feud with Jerry Lewis over material performed in Kinison’s act, says he’s “thrilled to pieces” to be a spokesmodel. “It’s so great that peo ple are starting to speak up for the disabled,” he says. “Modeling is really not that hard-but it’s not that easy either. You sit there and you’re like. Okay, what do I do?”
By Jane Wollman Rusoff
